[Who is] Rand Fishkin?
Marketing leaders bring the best of marketing from America to French marketers and entrepreneurs. That starts by knowing who is who. Today, focus on …
Rand Fishkin
Rand Fishkin is a serial entrepreneur, marketer, former SEO “guru” and online content legend.
In 2004, he created the SEOmoz blog, which became the world’s most popular community and content resource for search marketers.
Rand is the founder of 2 tech companies including the SEO software MOZ based on the blog success and most recently Sparktoro, a market research and audience intelligence software.
Rand is well known for his popular Whiteboard Friday series, a video series about SEO, watched by tens of thousands of marketers each week.
He is a frequent keynote speaker at marketing conferences around the world and the author of 3 books, “The art of SEO”, “Inbound marketing and SEO” and most recently, Lost & Founder, a painfully honest field guide to the start-up world.
Rand was my guest at marketing Leaders 😇!!
“I dropped out of college in 2001, so a long time ago now, and started working with my mom, Jillian, who was my co-founder at MOZ. Initially it was a consulting business and then it turned into a software company and I became the CEO; we raised a bunch of venture capital. I was CEO there for seven years and then stepped down from the role and left the company a few years later and started Sparktoro, which sort of uses an indie funding model and is not in the SEO software space like MOZ was. It helps with audience research and market research. We launched this company publicly, our product publicly, a year ago last week. So it's been live for a year. You mentioned I wrote a book which you can find on the shelf behind me, “Lost and Founder””.
Some must-reads from Rand:
Some vintage pieces of content, some more recent ones. I had to pick…
What can SEO’s do that no other marketer can? - THE one that SEOs will love… 😉
Why optimization is a terrible way to think about SEO? - If only more people knew…
The future of SEO has never been clearer nor more ignored - A must-read for SEO’s
Ten problems plaguing influencer marketing - In my top 10 👏
Why marketing flywheel works? - One of Rand’s favorite topics is the “marketing flywheel” an expression he created.
Read the room - A brilliant one + a 🇫🇷 french advertising examples in bonus.
To reach out to Rand
After having left Moz, the next day Rand and his partner Casey were launching Sparktoro.
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