↗️ Marketing Leaders #3: An interview with Mark Schaefer about personal branding, influencer marketing and...
Hi there! Thank you for reading Marketing Leaders Issue #3, a bi-monthly newsletter featuring American Marketing Leaders. If you enjoy this content, please like it above and share it with friends. You’re awesome!!
Together with @Talkwaker
Talkwalker is a listening and analytics company that empowers brands to optimize their digital strategies by understanding conversations at scale. Talkwalker pioneered conversational intelligence by leveraging AI to obtain insights and analysis from all online and offline sources.
Here is what Mark and I talked about:
Mark is particularly known for having accurately predicted some of the most important digital marketing trends for the past 10 years. He wrote a book about influencer marketing way ahead of time, he predicted the booming of Instagram, he explained the true economics of content marketing, and predicted the current big booming of personal branding today. So with no surprise, my first question to him was: HOW DOES HE DO THAT???!!!!
How his three books (Known, The Marketing Rebellion, and Cumulative Advantage) must be read together as they are providing anyone with actionable pieces of advice and incredibly well-documented strategies and methodologies to build success, both in business, marketing, and personal life.
The major misunderstanding currently occurring in Marketing between what we, as marketers, think marketing is - and what marketing really is for our customers.
Based on his researches and data, the main drivers, the main ideas that should drive marketing leadership today.
How the number one goal and perspective in marketing today post this pandemic, should be to be humble because we currently really don’t know what is our world going to look like now.
The difference between word-of-mouth marketing and influencer marketing.
How do we reinstate trust between brands and customers and how do we pick the right influencer to fix this issue? Could influencer marketing be the solution or part of the solution?
Are numbers the good criteria for a brand to pick up the right influencer? What other work should be done?
How email subscription should be considered as a highly relevant metric because (among other reasons) it’s enabling the content creator to build an emotional connection with his audience.
So many people today want to become influencers which most of the time implies for them to build their personal brand. Two of the topics that are addressed and smartly connected through Known and Cumulative Advantage.
Nike’s fantastic example about how major business success doesn’t often start with a two years marking plan and a complicated strategy, but most of the time with …
How perseverance and consistency are a tremendous part of any type of success.
How you don’t need 12 years of blogging experience to become a thought leader, cut through the clutter, and meet success but only if …
… you follow those four things that all the people Mark has interviewed had followed, like a real pattern which he dives deep into in each of his books.
Mark Schaefer at Marketing Leaders
🎙 To listen: Marks’s full interview
🤓 To read: The interview’s written transcript
📹 To watch: Who is Mark Schaefer?
👋 Thank you for reading this, see you in 2 weeks!
Any comments, questions, or specific marketers you’d like to hear about, send me an email: karine.abbou@gmail.com.
Written by Karine Abbou, Founder of the (French) Content Marketing Academie. Proudly born in France. Happily living in the US. You can find me elsewhere on LinkedIn.