↗️ Marketing Leaders #1: an interview with Joe Pulizzi about content entrepreneurs
Hi there! Thank you for reading Marketing Leaders Issue #1, a bi-monthly newsletter featuring American Marketing Leaders. If you enjoy this content, please like it above and share it with friends. You’re awesome!!
Here is what Joe and I talked about:
What’s an audience-first business?
After Eric Ries’s MVP, here comes Joe Pulizzi’s MVA (Minimum Viable Audience)?
To help content entrepreneurs go the distance they need to focus and stay away from negativity. Here is Joe’s “secret formula”.
How one can manage both a job to pay the bills while the content business is growing?
A 5 million dollar business in 5 years?
Is the Content Inc. business model also made for women?
Successful content business is teamwork?
What are the 7 steps to building a content business?
Zoom on the 3rd step: 1 content type, 1 platform, 1 channel
How do we articulate the 1-1-1 rule with the increasing ability we have to repurpose content?
Where does email/newsletter fit into the process?
About the audience: in B2B, how do you distinguish the “entrepreneur” and the “marketer” audience?
Talking about a minimum viable audience, how do you come up with a number as a business goal?
Should we forget about Kevin Kelly’s 1,000 true fans?
Should we build a content business on Clubhouse?
Does Joe like Clubhouse?
How should one proceed if we want to acquire a media company?
Can you give us an example of brands having recently acquired media?
Giving back: Pam & Joe’s Orange Foundation
Joe Pulizzi at Marketing Leaders
🎙 To listen: Joe’s full interview
📹 To watch: Best’s videos moments
🤓 To read: Joe’s definition of marketing, of a leader and of a marketing leader
💎 Just for you: 8 hidden gems from Joe Pulizzi’s book dedicated to content entrepreneurs
🇫🇷 For fun: Joe Pulizzi’s French touch
📣 Mark your calendar
Already done for some of them, others coming soon, here are the next interviews.
🗓️ March, 27th: Rand Fishkin
🗓️ May, 13th: Mark Schaefer
🗓️ May, 20th: Robert Rose
🗓️ May, 27th: Marcus Collins
🗓️ June 10th: Marcus Sheridan
To stay in the loop 👇👇👇👇.
If you liked this newsletter, please do ONE thing for me. Share it with any marketing addict you might know. I promise you’ll find only good stuff here 🙌.
👋 Thank you …
To our awesome sponsor and the amazing team @Talkwaker!!
And thank you for reading this, see you in 2 weeks!
Any comments, questions, or specific marketers you’d like to hear about, send me an email: karine.abbou@gmail.com.
Written by Karine Abbou, Founder of the (French) Content Marketing Academie. Proudly born in France. Happily living in the US. You can find me elsewhere on LinkedIn and Twitter.